- Member Since: August 16, 2023
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Description
The Ultimate Glossary Of Terms About Marketing Content Planner
The Importance of a Marketing Content Planner
Content planners are responsible to develop a vision of content creation publishing, distribution and publication. They are also accountable for monitoring and evaluating strategy effectiveness.
This type of content informs the audience about the company's products and services. It also assists the audience in solving problems and meet their needs.
A marketing content planner is a spreadsheet or it can be a third-party application. The difference lies in how you make use of it.
1. Identify Your Goals
Benjamin Franklin's famous line "If you don't plan, you plan for failure" is true. Structure, workflow efficiency and clear communication are required to transform a visionary strategy into a successful content marketing engine.
One of the most important steps in this process is to identify your goals. Start with the most basic business goals or employ the SMART framework to make them more specific and achievable. This is also a great opportunity to revisit current content goals and ensure that they in line with the current strategy.
A clear understanding of your objectives will aid in monitoring how each piece of content performs. This will allow you to determine the areas that are working and what isn't working and allow you to make necessary adjustments and improve your overall performance. This will ensure that you're achieving your goals overall and delivering quality content to your audience.
2. Identify Your Audience
Knowing your audience will enable you to create content that is relevant, engaging and effective. This can be done through conducting research to discover the traits of your ideal customer personas. This can be done using surveys, data analysis, and other methods to gather information about your clients.
By analyzing the results of this study and the results of this research, you can determine the types of content that are most effective for your company. This could include everything from blog posts, podcasts, social media posts, and webinars. Once you've identified which formats are most effective you can begin drafting your strategy for content.
A tool for content planning can help you keep the track of your marketing goals and make sure that the appropriate people are working on the right projects. It can also increase productivity by helping teams concentrate on what's important and stay clear of distractions. It's easy to start by downloading a no-cost Content Analysis Report from CopyPress today.
3. Choose Your Ideal Platforms
When creating digital content, you need to adapt it to your ideal platform. Instagram users are searching for visually appealing content, while TikTok users love short and trendy videos. Conducting some market research will help you identify your ideal users and their preferred platforms.
A marketing content planner will help you plan all the steps required to transform your ideas and concepts into a finished product. It will give you an outline to reach your goals and ensure everyone on your team is in agreement.
Content planning tools such as Monday and Kapost aid you in this. They let you create tasks and assign them, work together and monitor their progress through a single dashboard. There are other more advanced tools, like Wrike, that offer drop-down menus that include an actionable table such as a message board and a project-wide timeline. Both come with a free version, as well as more extensive subscriptions for teams that need more advanced capabilities.
4. Identify Your Content Types
No matter if you're an individual influencer or part of an enterprise marketing team, a planner for content can help you keep track of your ideas and ensures everyone is on the same page. It's a great tool for managing content for projects that have a longer lead time, such as quarterly or annual campaigns.
A solid content strategy can assist you in determining the types of content that must be created and how they should be executed. This involves determining the structure of your content, such as podcasts, blog posts, infographics case studies, as well as social media releases. It should also include a timeline for when these pieces should be produced and published.
You should also keep track of the metrics that are relevant to your goals for content marketing such as traffic and engagement. This will allow you to analyze your results and make necessary adjustments. Ahrefs is a great tool to help you understand what is working and what isn't. It also gives you insights into your competitors' performance.
5. Identify Your Content Goals
If you've got clearly defined content objectives your team will keep track of their progress and ensure that they're achieving their objectives. It doesn't matter if it's increasing the number of visitors to your website by updating blog articles or enhancing customer retention through hosting webinars, having clear objectives will help you achieve your content marketing goals.
A good content planner can aid in defining your goals by laying out an organized workflow and allowing collaboration. It can also incorporate tools like image-generation software prompts for text-to-image and social management applications to simplify the process.
In addition to setting goals and establishing an expected workflow, a marketing content planner can help you identify your metrics and key performance indicators (KPIs). This will allow you to assess the effectiveness of your content and react to improve your campaign. Bounce rate as well as website traffic and social media shares are all examples of measurable metrics. These metrics should be monitored throughout the content lifecycle including publication and production.
6. Identify Your Resources
If you don't have the resources required to implement your content strategy, it will be ineffective. During planning, make sure that you have the budget to complete the tasks you've laid out. This could include team or salary payments production costs including web space, marketing strategies.
Once you have a budget in place, you can begin assigning the responsibility for each task. For instance, you could decide to assign tasks such as keyword research and copywriting, editing and design to different members of your team. Alternatively, you can also employ a tool like Sprout to make it easier of scheduling content across various channels and platforms.
Sprout allows you to connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn company pages, as well as Google Business Profiles, all from one dashboard. The tools of Sprout for scheduling comprise an image library that simplifies asset management and saves time in the creation process.
7. Identify Your Key Performance Indicators
It's important to make your marketing efforts worthwhile if you're planning to spend many hours creating content. Finding and tracking content strategy marketing can help you determine the effectiveness of your content and increase your results over time.
For instance the number of repeat customers is a common KPI used by content marketers. This metric can be used to assess how well your content converts customers and to identify areas to improve your future campaigns.
It is also important to identify the types of content you'd like to develop based on your goals and the audience. This could include blog posts videos, infographics, or posts on social media. Once you've identified these different formats of content, you need to create a plan that includes frequency and distribution methods for each. This will help you ensure that your content is seen by the most relevant people at the appropriate times.
8. Identify Your tracking methods
A marketing content plan is a useful tool for any company looking to improve its marketing efforts. It can help you keep in mind your goals, audience and resources while allowing you to assess how efficient your strategy is over time.
A social media calendar will aid you in planning your content and ensure it is released regularly. You can also prepare for holidays and events that could affect your audience.
A keyword content strategy is a great tool to optimize your SEO strategies. It can help you determine the most relevant keywords for your content and increase your search engine rankings and visibility. It will also help you measure the effectiveness of your content strategy based on keywords over time.
9. Determine Your Measurements
No matter if you decide to organize your content by theme or keyword your marketing strategy should assist you in identifying the most important metrics for each piece. This will help you determine the success of your content so that you can continue to improve it. A cloud-based marketing planner, such as Optimizely CMP can also help team members to collaborate and produce reports that are useful to make future content making decisions.