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Why No One Cares About Marketing Content Planner
The Importance of a Marketing Content Planner

Content planners develop a strategy for content creation, publication, and distribution. They also need to evaluate and monitor the effectiveness of a plan.

This kind of content informs the audience on the services and products provided by the company. It also helps the viewers solve issues and meet their requirements.

A marketing content planner is a spreadsheet or it can be a third-party program. The difference is how you make use of it.

1. Identify Your Goals

The famous quote, usually credited to Benjamin Franklin although perhaps never heard by him, holds the truth: "If you fail to plan, you are planning to fail." The structure, efficiency of workflow and clear communication are required to transform a strategic plan into an efficient content marketing engine.

Setting goals is one of the most crucial steps in this process. You can start with high-level goals for your business, or you can utilize the SMART Framework to make them more specific. It's also a good opportunity to look over your current content goals to make sure they're still in the context of your current strategy.

Being aware of your goals will also aid in monitoring how each piece of content performs. This will help you identify which elements are working and which requires improvement and allow you to make the necessary adjustments and improve overall performance. This will help you reach your overall goals and provide quality content to your audiences.

2. Identify Your Audience

It is crucial to know who your audience is in order to create content that is relevant, interesting and efficient. The best method to accomplish this is by conducting research and identifying the characteristics of your ideal customer personas. This can be accomplished through surveys, data analysis and other methods of collecting data about your customers.


Then, you can use the results of your research to determine the types of content that are most efficient for you and your business. This can include everything from blog posts to social media posts, podcasts and webinars. Once you've identified which formats work best, you can start creating your strategy for content.

A content planning tool can help you keep track of marketing goals and ensure the right people work on the most relevant projects. It can also improve productivity by helping teams remain focused on what's important and avoid distractions. It's easy to start with a free Content Analysis Report from CopyPress today.

3. Identify Your Ideal Platforms

When creating digital content, you need to adapt it to the ideal platform. Instagram users are searching for visually appealing content, whereas TikTok viewers enjoy short, fashionable videos. Conducting some market research will aid in identifying your target audience and their preferred platforms.

A well-designed marketing content planner will outline all the steps required to convert your ideas into a finished asset. It will outline a plan for how to meet your objectives and ensure that everyone on your team is on the same team.

A tool for planning content such as Monday and Kapost can help with this by allowing you to design, assign tasks and collaborate, as well as track progress on a single dashboard. There are more sophisticated tools, such as Wrike, which offer drop-down menus, an actionable table such as a message board and an overall project timeline. Both provide an initial free version and more comprehensive subscriptions in case your team requires more advanced features.

4. Identify Your Content Types

No matter if you're an individual influencer or a large marketing team, a content planner can help you keep track of your ideas and ensures everyone is on the same page. It's also a great tool to manage content for long lead-time projects like quarterly or annual campaigns.

A good content planner can aid you in determining what kinds of content you should create and how to implement them. This includes determining the format your content should be presented in, such as blog posts, infographics, podcasts, case studies, or social media press releases. It must also include a timeline to determine when these pieces need to be created and published.

You should also monitor the results of your goals for content marketing such as engagement and traffic. This will allow you to examine your results and make adjustments. Ahrefs is a great tool to help you identify what works and what doesn't. It can also give you insights into your competitors' performance.

5. Identify Your Content objectives

When you have clearly defined content objectives your team will remain on track and ensure that they're achieving their goals. Clear goals will help you meet your content marketing goals whether it's to boost SEO traffic by updating blog posts or increase customer retention by organizing webinars.

A good content planner can assist you in defining your goals by laying out a well-organized workflow and allowing collaboration. It can also include tools such as image-generating software, text-to-image instructions, or social management apps to simplify the process.

In addition to setting goals and establishing an expected workflow, a content planner can also help you identify your performance metrics and key performance indicators (KPIs). This will enable you to monitor the effectiveness of your content and react to improve your marketing campaign. Bounce rate, website traffic and social media shares are examples of metrics that are quantifiable. These metrics must be tracked throughout the lifecycle of content, including publication and production.

6. Identify Your Resources

A successful content strategy will be useless when you don't have the resources to make it happen. When planning, ensure that you have enough funds to accomplish the tasks you have outlined. This could include team or salary payments and production costs for the materials and web space, and paid marketing strategies.

Once you've got the budget in place, you can begin assigning responsibilities to each job. For example, you might decide to assign tasks such as keyword research and copywriting, editing and design to various members of your team. You can also use a tool like Sprout to simplify the process of scheduling content across various platforms and channels.

You can connect your social media accounts to the Sprout tool and schedule posts for Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The tools used by Sprout to schedule posts include an image library that streamlines asset management and saves time during the process of creating.

7. Determine your Key Performance Indicators

If you're going to spend lots of time creating content, it's crucial that your marketing efforts pay off. You can increase your success by analyzing and tracking the right key performance metrics.

For instance, a popular KPI for content marketers is the number of repeat customers. This is a metric used to assess how well your content converts customers and to identify areas for improvement in future campaigns.

It is also crucial to decide the type of content you'll create in accordance with your goals and your target audience. This could include blog articles, videos, infographics or posts on social media. Once you have identified the various formats of content, you should make a plan for each one that includes frequency and distribution. marketing content strategy will ensure that your content is noticed by the appropriate people at the right times.

8. Identify Your tracking methods

A marketing content planner is an essential tool for any company looking to enhance their marketing strategies. It helps you keep in mind your marketing goals as well as your audience and your resources, while also giving you the ability to assess the effectiveness of your strategy over time.

A social media content calendar can help you decide the time when your posts are scheduled to be published, which can help ensure that your content is released consistently. You can also prepare for holidays and events that could impact your audience.

A keyword content plan is an excellent way to optimize your SEO strategies. It will allow you to determine the best keywords for your content, which can increase your search engine rankings and visibility. It will also allow you to determine the effectiveness of your keyword content strategy over time.

9. Identify Your Measurements

Your marketing plan should allow you to determine which metrics are the most important for each piece, regardless of whether you arrange your content by the theme or keywords. This will help you determine how successful your content has been in order that you can continually improve it. A cloud-based marketing planer, such as Optimizely CMP can help team members to work together and produce reports that can be used for future content decision-making.