- Member Since: August 17, 2023
- https://www.sickseo.co.uk/product-category/seo-tools-software/content-marketing/
Description
Why No One Cares About Marketing Content Planner
The Importance of a Marketing Content Planner
Content planners develop a strategy for content creation, publication, and distribution. They are also responsible for tracking and assessing the effectiveness of strategies.
This type of content informs the audience about the company's products and services. It also assists the audience to solve problems and meet their requirements.
A marketing content planner is a spreadsheet, or it can be a third-party software. The difference is how you use it.
1. Determine Your Goals
The famous quote, frequently believed to be the work of Benjamin Franklin although perhaps never heard by him, holds true: "If you fail to plan, you will fail." Moving from a strategic plan to a successful content marketing engine requires structure, workflow efficiencies and clear communication.
The process of identifying your goals is one of the most important steps to take in this process. Start with the high-level business goals or the SMART framework to make them more specific and attainable. This is also a great opportunity to revisit existing content goals and make sure they still align with current strategy.
Understanding your goals will enable you monitor the performance of each piece of content. This will allow you to determine the things that work and what needs to be improved, allowing you make the necessary adjustments and improve your overall performance. This will ultimately ensure that you're meeting your overall goals and delivering quality content to your audience.
2. Identify Your Audience
Knowing your audience can enable you to create content that is relevant, effective and engaging. The best way to do this is by conducting research and identifying the characteristics of your ideal customer personas. This can be done by using surveys, data analyses and other methods to collect data about your clients.
Based on the results of this study, you can then identify the types of content that will be most effective for your company. This could be anything from blog posts, podcasts, social media posts, and webinars. Once you've identified which formats work best then you can begin creating your strategy for content.
A tool for planning content can aid you in keeping track of your marketing goals and ensure that the most qualified people are working on the right projects. It can also improve productivity by helping teams focus on what's most important and stay clear of distractions. CopyPress offers a free Content Analysis Report that you can download today.
3. Identify Your Ideal Platforms
When creating digital content, it's crucial to make it a perfect fit for the ideal platform. Instagram users are looking for visually appealing visuals, while TikTok users enjoy stylish short-form videos. Performing some market research can help you discover your ideal audience and their preferred platforms.
A successful marketing content planner will take into account all the steps required to turn your ideas into a completed asset. It will outline a plan to help you achieve your objectives and ensure that everyone on your team is on the same page.
A content planning tool such as Monday and Kapost can assist with this by allowing you to design tasks, assign them to others and collaborate with others, and keep track of progress on one dashboard. There are also more sophisticated tools, such as Wrike, that offer drop-down menus and provide an actionable table such as a message board and a project-wide timeline. Both come with a no-cost version, as well as more extensive subscriptions for teams that require more advanced capabilities.
4. Identify Your Content Types
A content planner is a fantastic tool for anyone, whether you're an influencer on your own or a team of marketers in a large enterprise. It helps you stay organized and ensures that everyone is on the right page. It's also a great tool to manage content for longer lead-time projects, like annual or quarterly campaigns.
A good content planner can aid you in determining what kinds of content you should create and how to implement them. This includes determining the format of your content, for instance blogposts, infographics or podcasts case studies, as well as social media releases. It should also include a timetable for when these pieces must be created and published.
You should also keep track of the results of your content marketing goals such as engagement and traffic. This will allow you to examine your results and make changes. Ahrefs is a great tool to help you determine what works and what doesn't. It can also provide insights into your competitors' performance.
5. Determine the goals of your content
If you have clear goals for your content this will help your team keep on track to meet their goals. If saas content marketing company increasing traffic to SEO by updating blog articles or enhancing customer retention through hosting webinars, having clear objectives will help you reach your goals in marketing content.
A good content planner can aid in defining your goals by creating an organized workflow and allowing for collaboration. It could also include tools like images-generation software and instructions for text-to-image or social management applications to make the process easier.
Aside from setting goals and establishing an expected workflow, a marketing content planner can help you identify your performance metrics and key performance indicators (KPIs). This will let you evaluate the effectiveness of your content and respond accordingly to improve your marketing strategy. Some examples of metrics that can be measured include bounce rate, website traffic as well as social media shares and newsletter signups. These metrics should all be tracked throughout the entire duration of your content's lifecycle, including production, publication, and distribution.
6. Identify Your Resources
If you do not have the resources needed to implement your content strategy, it will be worthless. When planning, ensure that you have the budget to complete the tasks you've outlined. This may include team or salary payments as well as production costs for web space and materials, and paid marketing strategies.
Once you've got your budget in place, you can begin assigning responsibilities to each task. For instance, you could decide to assign tasks such as keyword research editing, copywriting, and design to different members of your team. Alternately, you could use a tool like Sprout to make it easier of scheduling content across multiple platforms and channels.
You can connect your social media accounts with the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The tools used by Sprout to schedule posts include an image library that makes managing assets and reduces time in the creation process.
7. Determine Your Key Performance Indicators
If you're planning to invest a lot of time creating content, it's essential that your marketing efforts yield results. Finding and tracking the appropriate key performance indicators can aid in assessing the effectiveness of your content and improve your performance over time.
For instance the number of repeat customers is a typical KPI used by content marketers. This is a measure that can be used to determine the effectiveness of your content in converting customers into customers, and it can be used to pinpoint any areas of improvement for future campaigns.
It's also important to determine the kind of content you'll create in accordance with your goals and target audience. This could be blog posts, videos, infographics or posts on social media. Once you've identified the various types of content, it's crucial to devise a plan that includes frequency and distribution methods for each. This will ensure that the right people are viewing your content at the appropriate time.
8. Identify Your Methods of Tracking
A marketing content plan is an essential tool for any business looking to improve their marketing efforts. It allows you to keep the track of your goals for marketing as well as your target audience and your resources, while also allowing you the ability to evaluate your strategy's effectiveness over time.
A social media content calendar can help you decide the time when your posts are scheduled to be published, which can help ensure that your content is posted consistently. You can also plan ahead for holidays and events that could impact your audience.
A keyword content strategy is a great tool to optimize your SEO strategies. It can help you determine the most relevant keywords for your content and improve your search engine ranking and visibility. It will also help you measure the effectiveness of your content strategy based on keywords over time.
9. Find Your Measurements
Whatever your preference, whether you opt to organize your content according to keywords or themes, your marketing plan should assist you in identifying the most important metrics for each piece. This will help you determine the extent to which your content has been, so that you can continually improve it. A cloud-based marketing content planner, like Optimizely CMP can help you manage collaboration among team members and produce reports that can be useful in making decisions about future content planning.